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IJsselsteijn, W. (2003). Presence in the past: What can we learn from media history? In G. Riva, F. Davide & W. A. IJsselsteijn (Eds), Being There: Concepts, Effects and Measurements of User Presence in Synthetic Environments Vol. 5, (pp. 17–40). Amsterdam: IOS Press.  
Last edited by: sirfragalot 01 Nov 2018 10:43:14 Europe/Copenhagen
      "people's responses to media are not a linear product of the extent of sensory information that the medium provides, but are very much shaped by people's previous experiences with and expectations towards media. It would seem a little odd to us now if people should panic and run out of a movie theatre at the sight of an approaching train on the screen. This is because our media schemata, or knowledge representations of what media are, and are capable of, tell us what to expect from mediated experiences, including the many perceptual tricks that cinema or VR can play on us [...] media schemata may act as an attenuating factor on our initial response to take the stimulus at face value and act accordingly. Despite this clear inhibitory effect of media schemata, there are numerous examples where we still exhibit a tendency to respond to media in much the same way as we would to reality. At a non-cognitive response level, our perceptual system has simply not evolved to deal with media as something separate from reality."
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