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Jennett, C., Cox, A. L., Cairns, P., Dhopare, S., Epps, A., Tijs, T., & Walton, A. (2008). Measuring and defining the experience of immersion in games. International Journal of Human-Computer Studies, 66, 641–661. 
Resource type: Journal Article
Peer reviewed
DOI: doi:10.1016/j.ijhcs.2008.04.004
BibTeX citation key: Jennett2008
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Categories: General
Keywords: Affect, Immersion
Creators: Cairns, Cox, Dhopare, Epps, Jennett, Tijs, Walton
Collection: International Journal of Human-Computer Studies
Attachments   URLs   http://eprints.ucl.ac.uk/12863 ...
Abstract
"Despite the word’s common usage by gamers and reviewers alike, it is still not clear what immersion means. This paper explores immersion further by investigating whether immersion can be defined quantitatively, describing three experiments in total. The first experiment investigated participants’ abilities to switch from an immersive to a non-immersive task. The second experiment investigated whether there were changes in participants’ eye movements during an immersive task. The third experiment investigated the effect of an externally imposed pace of interaction on immersion and affective measures (state anxiety, positive affect, negative affect). Overall the findings suggest that immersion can be measured subjectively (through questionnaires) as well as objectively (task completion time, eye movements). Furthermore, immersion is not only viewed as a positive experience: negative emotions and uneasiness (i.e. anxiety) also run high."
  
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