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Spence, C., Michel, C., & Smith, B. (2014). Airplane noise and the taste of umami. Flavour, 3(2). 
Resource type: Journal Article
Peer reviewed
DOI: 10.1186/2044-7248-3-2
BibTeX citation key: Spence2014
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Categories: General
Keywords: Cross-modality, Smell
Creators: Michel, Smith, Spence
Collection: Flavour
Attachments   URLs   Full paper onli ...
"Have you ever noticed how many people ask for a Bloody Mary or tomato juice from the drinks trolley on airplanes? The air stewards have, and when you ask the people who order, they will tell you that they rarely order such a drink at any other time. Could it be that umami-rich tomato provides one of the only basic tastes that is relatively unaffected by the loud background noise that one is exposed to while in flight? That is the research suggestion, or hypothesis, outlined in this opinion piece. Should such a claim be validated by future research, the potential application for airline catering could be huge."
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